Metrics that Measure Up
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Metrics that Measure Up
B2B SaaS and Cloud founders, CEOs, and Go-To-Market operating executives share their journey as they scaled their business from $0M ARR to $100M and beyond. The guests share their insights on measurements of success, performance metrics, and benchmarks they use to guide and inform their decision-mak...
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The Strategic Future of FP&A - with Albert Gozzi, Founder and CEO Aleph
The world of FP&A is having its day in the spotlight. New pricing models, a new focus on near real-time business planning, the increased focus on bal...
The Use and ROI of AI in Finance - with Sowmya Ranganathan, Former Controller OpenAI and CEO, Lumera
Think about the unparalleled growth that OpenAI has experienced since the public introduction of ChatGPT on November 30, 2022.
Now, think about...
The Role of FP&A in Business Strategy - with Christina Ross, Founder and CEO Cube
Christina Ross is the founder and CEO of Cube. Prior to founding a SaaS platform purpose built for everyone of those companies still using Excel (majo...
Exit Ready Analytics - with Will Sullivan, Managing Partner at Predictive Analytics
Exit Ready Analytics is a concept that any B2B SaaS company CFO and CEO should become familiar with before entering into any potential strategic c...
Real-time Data-Driven Insights and Decisions - with Josh Schauer, CFO insightsoftware
Imagine leading Finance for a company that has made 31 acquisitions over the last six years. Then, imagine the challenges of having near real-time vis...
The Scaler Role, Personality Traits and Business Impact - with Casey Woo, Founder and CEO Operators Guild
Casey Woo, Founder and CEO of the Operators Guild has a very interesting journey, from being a West Point cadet, a Harvard graduate, an investme...
Future of FP&A + AI - with Melissa Howatson, CFO Vena Solutions
Melissa Howatson is the CFO of Vena Solutions, a $100M+ ARR cloud-based financial planning and analysis (FP&A) platform that helps companies streamlin...
B2B SaaS and AI-Native Pricing Frameworks - with Marcos Rivera, Founder and CEO Pricing I/O
Marcos Rivera is the founder and CEO, Pricing I/O. Marcos has a long career as a B2B Software operating executive and now leverages that experience to...
Integrating GTM in a PLG Company - with Shane Murphy-Reuter, President GTM Calendly
Shane Murphy-Reuter, GTM President at Calendly, has been part of multiple B2B SaaS companies during their hypergrowth phase, including Webflow, ZoomIn...
The Role of the Fractional CFO - with Josh Aharonoff, Your CFO Guy and Founder Mighty Digits
Josh Aharonoff, better known as "Your CFO Guy" and the founder of Might Digits, a consultancy specializing in accounting, finance and fractional CFO s...
Revenue Recognition in B2B SaaS and Native-AI has never been harder - with Dan Miller, CFO RightRev
Dan Miller, CFO at RightRev, has been at the center of Usage-Based Pricing, having served as CFO at Fastly and previously as VP of Finance and General...
Measuring and Forecasting Marketing ROI - with Pranav Piyush, Founder and CEO Paramark
There is a famous saying that goes something like this "Half of my advertising (marketing) investment is wasted, the trouble is I do not know which ha...
B2B Marketing and AI trends with Sydney Sloan - Chief Marketing Officer at G2
B2B Marketing and AI Trends are evolving rapidly in 2025, and who better to discuss those trends with than Sydney Sloan, Chief Marketing Officer at G2...
The Data Intelligence Market in 2025 - with Ben Eisenberg, CEO People Data Labs
The Data and Sales Intelligence category includes a list of well known players such as ZoomInfo, Seamless and Apollo, and are now joined by new entran...
The CFO Journey from Private Equity Acquisition to Initial Public Offering (IPO) - with Bill Koefoed, CFO OneStream
Bill Koefoed is the CFO of OneStream which went public in 2024 after being acquired by KKR in 2021. The CFO journey from being a Private Equity owned...
Measuring the ROI of Transitioning from Outbound to Inbound GTM - with Aviv Canaani, CRO Datarails
Aviv Canaani is the Chief Revenue Officer at Datarails who recently transformed their Go-to-Market motion to be primarily inbound from the traditional...
Capturing Value with SaaS Pricing - with James D. Wilton, Author Capturing Value
This episode of the “Metrics that Measure Up” Podcast features James D. Wilton, Author of Capturing Value - The Definitive Guide to Transforming SaaS...
The Next Frontier of SaaS Pricing - with Bill Wilson, Pace Pricing
SaaS Pricing is evolving to better align the value received to the pricing model. The trend to using new pricing models including Usage-Base Pricing,...
Next Generation ERP - with Sandeep Chopra, Co-founder and Co-CEO at Everest Systems
Enterprise Resource Planning (ERP) has been the foundation for larger companies dating back to the introduction of SAP R-3 in the late nineties. Sande...
Rule of X - with the co-author, Sam Bondy, Bessemer Venture Partners
The Rule of X is a recently published SaaS metric that factors in the relevant importance of growth rate and operating profitability for B2B SaaS comp...
State of Interactive Product Demonstrations - with Natalie Marcotullio, Head of Growth at Navattic
SaaS buyers complete ~70% of the buying process before they speak to a vendor's sales organization. As a result more and more SaaS companies are lever...
![B2B Sales Elixir of AI + Collective Intelligence with Stephen Messer, Founder and CEO Collective[I]](https://content.production.cdn.art19.com/images/62/ab/6b/04/62ab6b04-e8f0-4472-ae08-149144b6fa67/f1a1fd22c7732c60285bca4bd5fe10e7886d24b0bef63f02fa00565695c2c8dcc4d5eac64c4bd2817847ac00747e4ae699c2d641aa2b9fbddfe68ed27ca77ec3.jpeg)
B2B Sales Elixir of AI + Collective Intelligence with Stephen Messer, Founder and CEO Collective[I]
The possibilities of combining AI with the collective intelligence from hundreds of B2B companies to increase their customer acquisition efficiency ar...
The Role of a SaaS Acquisition Marketplace - with Andrew Gazdecki, Founder and CEO Acquire
SaaS company acquisition velocity will increase in 2025 and the role of marketplaces purpose built for buyer and sellers will become a must visit for...
Building and Growing a Media Network Inside a SaaS Company - with Rob Litterst, Head of Growth HubSpot Media Network
HubSpot was an early mover in building a media asset inside a B2B SaaS company with the purchase of The Hustle in 2021. Rob Litterst is the Head of Gr...
AI Monetization Strategies - Balancing Revenue and Adoption with Gary Survis and Ethan DeSilva, Insight Partners
AI Monetization Strategies - Balancing Revenue and Adoption with Gary Survis and Ethan DeSilva, Insight Partners was a top rated session at SaaS Metri...
The Future of SaaS Events - with Poya Osgouei
Poya Osgouei has been responsible for securing sponsorships for some of the largest B2B events including SaaStr, Lenny's and Friends Summit, Elevate b...
The Evolution of Variable Pricing Models & Revenue Management with Apurv Bansal - Founder and CEO Zenskar
As SaaS pricing evolves to be more variable in nature, such as in Usage-Based Pricing or Value-Based Pricing the requirements for a more flexible bill...
SaaS Reporting Roadmap with J.T. Cecchini - CEO LevelUp Finance
As B2B SaaS companies scale beyond $20M the complexity of their internal process, systems and SaaS metrics calculations become much more comple...
SaaS CEO and CFO Collaboration - with Godard Abel and Chad Gold, CEO and CFO G2
Godard Abel, CEO of G2 and Chad Gold, CFO at G2 led a session at SaaS Metrics Palooza 24'. This is an audio only version of their fireside chat with M...
Farmville to Finance - The career Journey of Siqi Chen, Founder and CEO Runway
Imagine a career journey starting as a software developer at NASA, then a B2C video service developer, moving on to the role of a general manager at g...
B2B Marketing Metrics Framework - with Bill MaCaitis - Former CMO Slack, ZenDesk and Salesforce
Bill MaCaitis the former Chief Revenue Officer at Slack, and previously the CMO at Slack, CMO at Zendesk, and SVP of Marketing at Salesforce joins our...
The State of SaaS & AI - By the Numbers with Brad van Leeuwen, Co-Founder and COO Cledara
Brad van Leeuwen, Co-Founder and COO- Cledara has built a business helping 1,000 customers in over 30 countries manage their SaaS expenses. This provi...
Corporate Gifting and the Impact on Pipeline Performance - with Kris Rudeegraap , Co-Founder and Co-CEO Sendoso
Kris Rudeegraap, co-founder and co-CEO at Sendoso viewed the emergence of Sales Engagement Platform technology as the beginning of the end for email b...
Virtual Product Tours and Demonstrations - with Andrea Wunderlich, Maxio
How have product demonstrations evolved in today's buyer self-directed buying process? Andrea Wunderlich leads the product and customer marketing func...
Evolution of a Public Relations Marketplace - with Gregory Galant, Founder and CEO, Muck Rack
Greg Galant, Founder and CEO at Muck Rack created the industry's first Public Relations (PR) marketplace for journalists looking for great articles an...
Creating a Metrics Centric Culture - Jay Topper, Chief Customer Officer, Fabric
How to create a "metrics-centric" business culture - a topic that Jay Topper, Chief Customer Officer at Fabric, and Ray our host cover in great detail...
Entering the U.S. SaaS Market from Europe - with Niclas Lilja, Founder and CEO Younium
Niclas Lilja, Founder and CEO at Younium recently joined our host, Ray Rike on the Metrics that Measure Up podcast to discuss his decision to re-locat...
The Global Sales Tax Challenge for SaaS Companies - with Michelle Valentine, Founder and CEO Anrok
Michelle Valentine, Founder and CEO of Anrok is taking on the Sales Tax compliance challenges for B2B SaaS companies. Global Sales Tax compliance is a...
Managing the journey from start-up to IPO and beyond - with Henry Schuck, Founder and CEO ZoomInfo
Henry Schuck, Founder and CEO has been leading ZoomInfo since he first founded the company in his law school dorm room through multiple funding rounds...
The Start-Up CEO Field Guide - with Matthew Blumberg, Founder and CEO Bolster
Matthew Blumberg, author of the Start-Up CEO Field Guide and founder of Bolster provides his insights and highlights from his series of books for star...