The WHY MARKETING Podcast
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The WHY MARKETING Podcast
The WHY MARKETING Podcast (TWMP) is a marketing focused show hosted by Rusty Pepper and Peter Horst. Now in its 4th Season, TWMP is a must listen podcast for CMO's, marketers, salespeople, or any business professional who is interested in career growth, leadership, and learning new marketing strateg...
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Stephanie Stuckey | Remix of an Iconic Brand
This week we're bringing back an episode from earlier this year with Stephanie Stuckey the CEO of Stuckey's the iconic roadside oasis with those delic...
Latané Conant (6sense) | Riding the Perfect Wave
This week on TWMP we talk with Latané Conant the CMO of 6sense and author of the bestselling book, No Forms. No Spam. No Cold Calls. She’s passionate...
Josh Cole (TITLE Boxing Club) | Connecting the Dots
In this first episode of Season 5 of TWMP we sat down with Josh Cole the Chief Marketing & Digital Officer at TITLE Boxing Club. Josh is a versatile...
Chris Walker (Refine Labs) | Challenging the Status Quo
This week Chris Walker the CEO of Refine Labs joins us to talk about his career journey and how he's been able to innovate as a marketer to challenge...
Lori Marcus | Exploring Career 3.0
On this episode we sit down with Lori Marcus for an inspiring marketing conversation about the chapters of her career, especially Chapter 3 which incl...
Alexis Kirkland (Treasury Wine Estates) | Transforming Brand & Customer Engagement
Alexis Kirkland is Vice President of Marketing Activation and Enablement at Treasury Wine Estates and has over 15 years of experience in the beverage...
Rod Davis (USA Football) | For The Love of the Game
Rod Davis is the Managing Director, Sales & Marketing for USA Football, where he is responsible for managing the commercial side of the operation incl...
Doug Zarkin (Pearle Vision) | The Northstar of Marketing
In this episode, Doug Zarkin the CMO of Pearle Vision sits down for a fantastic conversation about the current state of marketing and where he 'sees'...
Larisa Walega (Ziebart) | Insight Driven Marketing
Larisa Walega is the VP of Marketing of Ziebart International Corporation, where she is responsible for brand management and marketing strategic devel...
Matt Pechman (Gambrinus) | Breaking Thru the Noise
Matt Pechman is the CMO of The Gambrinus Company a family-owned company located in San Antonio, Texas best known for selling and marketing Shiner Beer...
Joe Hodas (Wana Brands) | State of the Cannabis Industry
In this episode of The WHY MARKETING Podcast we catch up with Joe Hodas, the CMO of Wana Brands, the #1 Infused Products company in North America abou...
Stephanie Stuckey (Stuckey's) | The Great American RoadTrip
Stephanie Stuckey is on one heck of a roadtrip as the CEO of Stuckey's Corporation, the iconic roadside oasis famous for its pecan log rolls. The Com...
Dan Pincus (MetLife) | Delivering Value Thru Sponsorships
Dan Pincus is the AVP of Sponsorships and Promotions for MetLife. Founded in 1868, MetLife is one of the largest global providers of insurance, annui...
Chris Panebianco (BHG) | Going Bigger
Chris Panebianco is the Chief Marketing Officer for Bankers Healthcare Group (BHG), a financial solutions provider to healthcare and other professiona...
David Reid (NOV) | Building & Developing Leaders
David Reid is the Chief Technology Officer and Chief Marketing Officer for NOV, a global leader in the design, manufacturing, and sale of equipment an...
Erin Griffin (Riddell) | The Game Changer
Erin Griffin is the VP of Marketing & Communications for Riddell Sports Group (Riddell), a premier designer and developer of football helmets, protect...
Joe Hodas (Wana Brands) | High On Success
On this episode of The WHY MARKETING Podcast, we chat with Joe Hodas the Chief Marketing Officer at Wana Brands where he is responsible for generating...
Michelle Edgar (Epic Records) | Following the Music
On this episode of The WHY MARKETING Podcast we sit down with Michelle Edgar, the VP of Brand Marketing at Epic Records to talk about how her career j...
Sona Bajaria (Pernod Ricard USA) | Changing Brand Perceptions
On this episode of the why marketing podcast, John and I are talking brand re-positioning with Sona Bajaria the Vice President of Marketing for Pernod...
Raegan Moya-Jones | From Babies to Moonshine
On this episode of The WHY MARKETING Podcast, John and I have the pleasure of sitting down and having a candid conversation with Raegan Moya-Jones, ab...
Peter Isaacson (Demandbase) | Account Based Marketing (ABM)
On this weeks episode of The WHY MARKETING Podcast, we sit down with Peter Isaacson the Chief Marketing Officer of Demandbase about his career and how...
Taryn Olsen (Mezcal el Silencio) | Brand Building Thru Experiences
On this episode of The WHY MARKETING Podcast, I’m back to hosting the show solo while John is traveling. And, that's too bad for him because our guest...
Kim Kaupe (Superfan Company) | An Accidental Entrepreneur
Kim Kaupe is the co-founder and CEO of The Superfan Company, a fan engagement agency focused on creating one-of-a-kind products, programs and strategi...
Melanie Marcus (Surescripts) | Relationship Marketing
In our final episode this season, we sit down with Melanie Marcus the CMO of Surescripts to talk about relationship marketing and selling in a B2B env...
Bryan Chaney (Indeed) | The Art of Employer Branding
How well does your business engage with its employees to create a culture that's special and unique? Well in today's competitive labor market, attrac...
Jerome Hiquet (Formula E) | The Future of Sports
On this episode of The WHY MARKETING Podcast we sit down with Jerome Hiquet the CMO of Formula E, the all-electric street racing series that's also th...
Dave Reiseman (Gold's Gym) | The Mecca of Marketing Innovation
On this episode of The WHY MARKETING Podcast, we chat with Dave Reiseman the CMO of Gold's Gym about his career journey and how coming up thru the com...
Don Clark (Redline Athletics) | The Power of Partnership
In this episode of The WHY MARKETING Podcast, we are fortunate to sit down with Don Clark the CMO of Redline Athletics. During our time together we ta...
Scott Griffiths (Farmers Insurance) | The Numbers Behind Marketing
This week on THE WHY MARKETING Podcast we’re talking finance, but not in a boring way because my guest is Scott Griffiths, the CFO of Marketing at Ins...
Michael McIntyre (MOCEAN) | The Converging of Traditional Advertising & Entertainment
Brands today are becoming increasingly more entertaining in the way they advertise their products and that's no coincidence, according to Michael McIn...
Thomas Barta (Author) | The Making of an Effective & Successful Marketing Leader
On this episode of The WHY MARKETING Podcast we explore the traits that make effective and successful marketing leaders with Thomas Barta, a renowned...
Andrea Kayal (Upserve) | Serving Up Marketing Goodness
This week on The WHY MARKETING Podcast I sat down with Andrea Kayal, Chief Marketing Officer at Upserve about the benefits of working for a portfolio...
Todd Smith (U.S. Chamber of Commerce) | The Building Blocks of Success
On this weeks episode of The WHY MARKETING Podcast I sit down with the U.S. Chamber of Commerce's very own Todd Smith who is the Vice President of Glo...
Neil Etheridge (DISCO) | The Technician
This week on The WHY MARKETING Podcast I sit down with Neil Etheridge the CMO of DISCO and a 20-year tech industry veteran focused on bringing cloud c...
Marissa Freeman (HPE) | The Advocate
This episode of The WHY MARKETING Podcast features Marissa Freeman, the Chief Brand Officer at HP Enterprises and one of the leading advocates on the...
Elizabeth Brown (Little League) | Take Me Out to the Ballpark...
In celebration of America’s Pastime, The WHY MARKETING Podcast is excited to have Elizabeth Brown the CMO of Little League on the show to talk about a...
Matt Preschern (Forcepoint) | Navigating the Sea of Sameness
Is your company's messaging and value proposition different, I mean, truly different? Do they allow your brand to stand out?
If you can't confid...
Jeff Swystun | The Essence of Brand Stories
In Episode 27 of The WHY MARKETING Podcast we talk to Jeff Swystun, Agency Lead and Consulting CMO about the missing fundamentals of marketing, his Ma...
Colin Guinn (Guinn Partners) | How a Big Ass Toy Helicopter Transformed an Industry!
Colin Guinn is a Serial Tech Entrepreneur and Rockstar in the World of UAV Technologies, and he stopped by to share with us how he helped pioneer the...
Lori Tauber Marcus | The Mindset of an Overachiever
This week I had the privilege to sit down with Lori Tauber Marcus about marketing, fitness, leadership and why corporate boards should be looking to c...