Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Can’t get traction with your marketing? Not sure how to turn your content into sales? Tune in for practical, education and advice on how you can attract, convert and keep your ideal clients using smart content marketing. Your hosts are Suzi Dafnis, HerBusiness.com and Michelle Falzon, We Are Conten...
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276 эпизод
272 - How to Build a Repeatable Process for Making High-Converting Offers (Part 2)
In this episode, your hosts Suzi Dafnis and Michelle Falzon continue building out your repeatable sales engine with the final four parts of their 9-pa...
271 - Grow Your Business With Stories That Sell with Kendall Cherry
If you’ve ever worried that “selling” means selling your soul—or your stories fall flat when it’s time to make an offer—this one will get you back in...
270 - How to Build a Repeatable Process for Making High-Converting Offers
Systemising your sales isn’t about getting fancy — it’s about getting consistent. If you’re doing sales in fits and starts, making things up as you go...
269 - Stop Quitting Too Soon: How to Get Results From the Strategy You Already Have
Ever felt like your marketing strategy should be working — but the results just aren’t showing up?
Before you ditch your funnel, abandon your po...
268 - Making The Most of Big Changes: How To Turn Shifts & Trends Into Sales
When the world around your ideal client shifts — whether it’s a new law, a tech breakthrough, a social movement, or an economic shake-up — their needs...
267 - How to Use Custom GPTs to Save Time, Create Better Content, and Sound More Like You - With Tina Tower
Ever wish you could duplicate your brain and hand off those repetitive content and marketing tasks to someone (or something!) that thinks just like yo...
266 - How to Say the Thing You’ve Been Afraid to Say in Your Marketing (And Why It Changes Everything)
What if the one thing that could transform your marketing… is the thing you’ve been too afraid to say?
In this episode, Suzi Dafnis and Michelle...
265 - Are You Attracting the Right Leads? (And What To Do If You’re Not)
If you’ve ever felt like your marketing is almost working — but not quite clicking — it might not be your funnel, your content, or your offer that’s t...
264 - The Content CEO: How to Shift From Doing It All to Leading a Marketing Machine
If your marketing success is dependent on you doing everything — writing every email, scheduling every post, fixing every tech issue — this episode is...
263 - Mini But Mighty: Small-Scale Strategic Alliance Strategies To Grow Your Business
Big partnerships aren’t the only way to grow your audience or boost your visibility.
In this episode, your hosts Suzi Dafnis & Michelle Falzon e...
262 - The Content Marketing Tools We're Loving in 2025
It’s our Annual Content Marketing Tools Episode!
Sharing the Content Marketing Tools we’re loving each year has become a bit of a tradition here...
261 - 6 Ways AI is Saving Us Time With Our Content
Creating high-quality content takes time — whether it’s crafting emails, mapping launch sequences, analysing survey data, building frameworks, or prep...
260 - 6 Smart Questions - How to Know if You’re Ready to Add a More Expensive Product or Service
You’ve got clients. You’re delivering results. But maybe you’re starting to feel maxed out… or wondering if there’s a smarter way to grow.
In th...
259 - How to Use Bonuses to Overcome Buyer Objections & Make More Sales
You’ve created a solid offer. You’ve put in the work. You know it delivers value. But when it comes time to promote it… crickets. Or maybe you get som...
258 - From Free to Paid: How To Seamlessly Convert Leads to Buyers
Is your free content getting you caught in the “Friend Zone”?
In this episode of the Content Sells Podcast, your hosts, Suzi Dafnis and Michelle...
257 - How to Get FREE Leads & Buyers on Instagram with Nicole Burke
Imagine turning your Instagram account into a lead-generating powerhouse—without spending a cent on ads!
In this episode of the Content Sells Po...
256 - How to Charge More (and Stop Underpricing & Overdelivering) with Dr Claire Zammit
Are you undercharging for your offers? If you've ever hesitated to raise your prices because you're worried about scaring off clients, feeling “salesy...
255 - Marketing Case Study - Creating a High-Converting Offer
See a real-life case study of what a high-converting offer looks like from our Masterminder, Gillian Erskine of Piano Teaching Success.
Join you...
254 - NEW & UPDATED! How to Craft an Offer that Sells
NEWSFLASH! We’ve updated one of our most popular episodes EVER with the latest strategies, examples and success tips and it comes with a Brand NEW and...
253 – Best Books for Content Marketers – 2025 Edition
It’s time for our annual review of the books we’re recommending for the new year!
Join your hosts Suzi Dafnis and Michelle Falzon as they share...
252 - Winning Proposals - How to Get More Clients To Say Yes More Often - Part 2
Welcome to Part 2 of this Episode! If you’re someone who makes proposals to clients you definitely want to tune into today’s show.
In this episo...
251 - Winning Proposals - How to Get More Clients To Say Yes More Often - Part 1
If you’re someone who makes proposals to clients – perhaps you sell high-value products and services - like solar installations, leadership consulting...
250 – 5 Fast & Free Ways to Create Community in Your Marketing (and Why that Gets You More Sales)
In this episode, your hosts, Suzi Dafnis and Michelle Falzon are sharing ways to START creating a powerful community even BEFORE people become your cu...
249 - The Smart Way to Plan Out Your Social Media
Social Media can be a “hungry beast,” and trying to keep up with social posts that get results can feel overwhelming, confounding, and like we’re alwa...
248 - Why You Need to Plan Next Year NOW!
As this episode goes to air we’re right at the start of November so we thought it would be great to give you a gentle nudge to get your annual plan fo...
247 - Plan Your Next Launch Like a Pro
Launching is one of the most powerful things you can do in your business.
Whether you’re launching a new product, service, or even a course, a w...
246- 5 Numbers to Track For Sales Funnel Success
Knowing your sales funnel metrics can also make all the difference between consistently hitting your sales goals and constantly feeling like you're fa...
245 - 4 Must-Have Marketing Systems
We love a good system. And when it comes to content marketing, having clear systems, or ways of doing things can save you a lot of time and rework.
244 - Attracting High Paying Clients & Growing a Successful Coaching Business with Melinda Cohan
Attracting high-paying clients can make ALL the difference in terms of your profitability and also how much you ENJOY and THRIVE in your business.
243 - How to Be Famous - Using Free Publicity to Grow Your Business with Amanda Farmer
Have you ever tried to get PR? Does it feel like you need to speak some “strange language” or pay a PR agent thousands of dollars to get TV, Radio and...
242 – How to Find Your Core Message & Purpose with Erin Weed
Finding the best way to get to the core of your authentic message can be a frustrating and difficult journey for many content marketers.
That’s...
241 – The Power of “Plain Language” With Susan Bell
Are you bamboozling your audience with jargon?
Are you being too complex or technical with your copy?
In this episode, your hosts, Suzi Da...
240 - 8 Website Mistakes That Cost You Sales
Your website is one of your most important assets as a small business owner. It’s often the first point of contact potential clients have with your bu...
239 – Why Your Promotional Emails Aren’t Working and What to Do About It – with Kathy Farah
Wondering why your promotional emails aren’t working? Maybe you’re not getting enough people opening them or clicking on them or buying from you!
238 - 5 Ways a Virtual Assistant Can Help You Do Better Content Marketing
We get it! Creating, sharing, posting, saving, scheduling content – it can be a lot!
In this episode, your hosts, Suzi Dafnis and Michelle Falz...
237 - How & When to Hire a Copywriter with Belinda Weaver
Are you thinking about hiring a copywriter?
When should you do it? What is the best way to go about it? How much should you pay?
These are...
236 - How To Make a Quiz That Generates Leads & Gets Sales For You
There is a really powerful type of content marketing that you can use at various points in your marketing funnel. Whether that's at the very top of yo...
235 - The Content Marketing Tools We're Loving in 2024
It’s our Annual Content Marketing Tools Episode!
In today’s show, your hosts, Suzi Dafnis and Michelle Falzon share the Content Marketing Tools...
234 - How to Determine the Right Ad Budget When Getting Started With Paid Traffic with Stacey Hughes
In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with online advertising expert, Stacey Hughes about how to determine your ad budget...
233 – How Your Business Model Impacts Your Marketing and the Money You Make
In this episode, your hosts, Suzi Dafnis and Michelle Falzon are discussing your business model and how to choose the right one for you.
Plus, w...