Impact Pricing
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Impact Pricing
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating,...
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Buyer Insight: Being Chosen Isn't Winning
This is an Impact Pricing Blog published on April 27, 2026, turned into an audio podcast so you can listen on the go.
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The Hardest Part of Every Buying Decision with Dan Rochon
Dan Rochon is the creator of the Teach to Sell methodology and host of the No Broke Months podcast, where he teaches professionals how to build trust...
Buyer Insight: I Was Wrong About Will I
This is an Impact Pricing Blog published on April 20, 2026, turned into an audio podcast so you can listen on the go.
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Raised Prices 5X, Lost 40% of His Clients... and Made More Money with Robin Waite
Robin Waite is the founder of Fearless Business and author of Fearless Pricing, helping coaches, consultants, and freelancers stop selling time and st...
Buyer Insight: Your Wins Are Lying To You
This is an Impact Pricing Blog published on April 13, 2026, turned into an audio podcast so you can listen on the go.
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How to Price When AI Becomes Your Buyer with Steven Forth
Steven Forth is the founder of Value Intelligence (ValueIQ) and a longtime leader in value-based pricing. He is also a co-creator of The Value Project...
Buyer Insight: Willingness to Pay Isn't About Your Product
This is an Impact Pricing Blog published on April 6, 2026, turned into an audio podcast so you can listen on the go.
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Why Pricing Might Be the Best Path to CEO You've Never Considered with Ryan Walter
What if the pricing function isn't just a specialty discipline—but one of the best training grounds for future CEOs?
Ryan Walter, Partner at Jen...
Buyer Insight: Why More Features Make It Harder to Buy
This is an Impact Pricing Blog published on March 30, 2026, turned into an audio podcast so you can listen on the go.
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The Pricing Sprint: Why Human Behavior Still Wins In the Age of AI with Jenny Millar & Ann Padley
Jenny Millar is the CEO and Founder of Untapped Pricing, and Ann Padley is a Senior Strategy Consultant at Untapped Pricing. Together, they are the co...
Buyer Insight: Will AI Shrink Our Teams or Expand Our Ambitions?
This is an Impact Pricing Blog published on March 23, 2026, turned into an audio podcast so you can listen on the go.
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Why Buyers Don't Buy When They're Convinced — They Buy When They Can Predict with Todd Caponi
Todd Caponi is the author of The Transparency Sale, The Transparency Sales Leader, and The Four Levers of Negotiating. He advises revenue teams on dec...
Buyer Insight: Buyers Are Rational, It's the Sellers That Aren't
This is an Impact Pricing Blog published on March 16, 2026, turned into an audio podcast so you can listen on the go.
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AI Agents, Zero Humans, and the End of SaaS Per-Seat Pricing with Ajit Ghuman
Ajit Ghuman is the co-founder of Monetizely, former VP of Product at Segment, and author of Price to Scale.
In this episode, Ajit breaks down on...
Buyer Insight: Credits Trade Clarity for Flexibility
This is an Impact Pricing Blog published on March 9, 2026, turned into an audio podcast so you can listen on the go.
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Your Customers Don't Care About AI (And That's Your Pricing Problem) with Dan Balcauski
Dan Balcauski is the founder of Product Tranquility, where he helps B2B SaaS companies improve pricing, packaging, and monetization strategy.
I...
Buyer Insight: If Buyers Can't Explain It, You've Not Sold It
This is an Impact Pricing Blog published on March 2, 2026, turned into an audio podcast so you can listen on the go.
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The Four Conversations That Change How Buyers Decide with Blair Enns
Blair Enns is the founder of Win Without Pitching, author of The Four Conversations, and co-host of the 2Bobs podcast. He helps experts, agencies, and...
Buyer Insight: Why AI Is Making SaaS Metrics Grow Up
This is an Impact Pricing Blog published on February 23, 2026, turned into an audio podcast so you can listen on the go.
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Why the Same Product Shouldn't Have One Price (And What to Do Instead) with Bobby Moesta
Bobby Moesta is the President & CEO of The Re-Wired Group, where he helps companies understand why customers buy.He is the co-creator of Jobs to Be Do...
Buyer Insight: Credits Are Both Billing and Currency and That's the Problem
This is an Impact Pricing Blog published on February 16, 2026, turned into an audio podcast so you can listen on the go.
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How to Change Prices and Predict Them Without Guessing with Felix Hoffmann
Felix Hoffmann is the co-founder of 7Learnings, where he helps companies move from intuition-based pricing to predictive, data-driven pricing systems....
Buyer Insight: Pricing Theory vs. Buying Reality: Why Usage-Based Pricing Still Wins in Enterprise AI
This is an Impact Pricing Blog published on February 9, 2026, turned into an audio podcast so you can listen on the go.
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"How Would You Like to Pay?" Rethinking Pricing Strategy with Mark Walker
Mark Walker, CEO at Nue.io, helps companies design pricing models that align with how customers actually experience value—across usage, subscriptions,...
Buyer Insight: The Three Value Disciplines: Why Price Takes the Blame When Buying Gets Hard
This is an Impact Pricing Blog published on February 2, 2026, turned into an audio podcast so you can listen on the go.
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Gap Selling: Why Price Depends on the Problem You Solve with Keenan
Keenan is the founder and CEO of A Sales Growth Company, where he helps organizations move beyond product-driven selling and into problem-centric sale...
Buyer Insight: Free AI Is a Strategy, Not a Pricing Model
This is an Impact Pricing Blog published on January 26, 2026, turned into an audio podcast so you can listen on the go.
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Credit-Based Pricing Explained: How AI Companies Balance Cost, Value, and Scale with Steven Forth
AI pricing is changing fast—and suddenly, everyone is selling credits. But here's the uncomfortable question: Are credits actually helping you scale…...
Buyer Insight: "We Lost on Price" – Truthful and Useless
This is an Impact Pricing Blog published on January 19, 2026, turned into an audio podcast so you can listen on the go.
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How Jobs to Be Done Shapes Buyer Decisions (And What They Really Want) with Jim Kalbach
Jim Kalbach is the Chief Evangelist at Mural, where he helps teams uncover what customers actually need—not just what they say they want. Known for hi...
How to Quantify Value So Buyers Actually Believe It with Mark Stiving and Rebecca Kalogeris
If buyers need to believe the value before they buy…why don't they trust ROI when we show it to them?
In Episode 5 of the Buyer Decision Series,...
Blogcast: AI Didn't Kill Per-User Pricing. It Exposed It.
This is an Impact Pricing Blog published on January 12, 2026, turned into an audio podcast so you can listen on the go.
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Why Buyers Can't Articulate Their Real Problems (And Why That Matters for Pricing) with Mark Stiving and Rebecca Kalogeris
If value comes from solving problems… why do buyers struggle to explain the problems they actually have?
In Episode 4 of the Buyer Decision Seri...
Blogcast: Price Is the Tradeoff
This is an Impact Pricing Blog published on January 5, 2026, turned into an audio podcast so you can listen on the go.
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What Buyers Actually Pay For (Hint: It's Not Your Product) with Mark Stiving and Rebecca Kalogeris
If buyers are predicting the future… and confidence determines when they act… what are they actually paying for?
In Episode 3 of the Buyer Decis...
Blogcast: Buyers Don't Buy Features
This is an Impact Pricing Blog published on December 29, 2025, turned into an audio podcast so you can listen on the go.
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Why Pricing Feels Disconnected from Buyer Behavior (And What We're Missing) with Mark Stiving and Rebecca Kalogeris
Before we talk about confidence.
Before we talk about willingness to pay.
Before we talk about buyer disconnect.
We need to questi...
Buyers Buy Futures, Not Features: Understanding the "Let Me Think About It" Moment with Mark Stiving and Rebecca Kalogeris
Buying isn't logical; it's predictive.
In this episode, we explore why buyers hesitate, stall, and say "let me think about it" — even when the...
Blogcast: Pricing AI: When Algorithms Replace Buyers
This is an Impact Pricing Blog published on December 22, 2025, turned into an audio podcast so you can listen on the go.
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#CLASSIC Why I Teach Pricing: My Journey and Mission
Whether you've been with us since the beginning or you just discovered Impact Pricing last week, this episode is for you. If you're one of our longtim...