Cutting Chai Stories: Write copy that feels good
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Cutting Chai Stories: Write copy that feels good
Click. Click. Click. That’s the sound of you doing anything OTHER than writing your copy. Sales page needs to be written? Ummm, *after* my second cup of chai. Emails are underperforming? Maybe I’ll skip the weekly email. Blank page mocking you? Let me scroll other accounts on Instagram…...
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S4 Ep 22: 15 writing prompts for email marketing and social media
Welcome to the final episode of Season 4! Have some writing prompts to tide you over till Season 5,
--including one for Halloween
--anothe...
S4 Episode 21: Hooking your readers with your About Me page
In today's episode, listen in on a clip of a coaching call with Judy Pavone, who came to me with this question:
"I have a really hard time talk...
S4 Ep 20: Vanquishing the story gremlin
You may not know it, but there's a story gremlin sitting inside us, choking us when we try to turn a story into the dreaded "M" word: MARKETING.
...
S4 Ep 19: "You're not a good writer"
In this clip of a coaching call with Erica, she talks about the lingering effects of someone at a long-ago job telling her that she wasn't a good writ...
S4 Ep 18: The Swiss Army Knife of Content
Do you ever feel like you create so much content but you still struggle to populate all the platforms you’re on?
Like you have ideas pou...
S4 Ep 17: Jeremy Enns' unconventional recipe for a successful email newsletter
In today's episode, I interview podcast marketer and Star Wars fan Jeremy Enns, whose email newsletter, Creative Wayfinding, is one of the few I read...
S4 Ep 16: Do your people know you're talking to them? Listen in on this coaching call
We're doing something new today: going behind the scenes of a coaching call I did with my client Delphine to eliminate some of the common mistakes ent...
S4 Ep 15: Why I use Hinglish in my marketing (yes you can be yourself)
When I speak, when I write, and I’m writing for MYSELF and for Cutting Chai Stories, I write how I speak, and how I speak is peppered with desi slang....
S4 Ep 14: Name your thing (here's why)
Finding new ways of describing things is ESSENTIAL, especially for a service provider or a coach or course creator who has absorbed years of learning,...
S4 Ep 13: Ghost your commenters (seriously)
In real life, it’s considered kinda sh*tty to ghost someone.
But on social media, there are some times when it's ok to ghost people who comment...
S4 Ep 12: What to do in the winter of your creativity?
Here's the link to the Thomas Moore poem, Spring and Autumn, that I read out in the beginning of this episode: https://internetpoem.com/thomas-moore/s...
S4 Ep 11: You have a copy love language
If you've heard of Gary Chapman's concept of five love languages -- the way we express and receive love -- then you know that frequently two people in...
S4 Ep 10: Of templates and other buzzkills
Ever filled out a Mad Libs template? Those are FUN-NY.
Put an adjective here, a common noun there, and when you read it back to the group, every...
S4 Ep 9: What a consultant can teach you about copywriting, and how to be kind to yourself while launching
In today's episode, I speak with Catherine Stagg-Macey, an executive coach and mojo wing woman for mid-career professionals ready to reclaim their spa...
S4 Ep 8: Take off your clothes to write more convincing copy
You believe in what you sell with a PASSION. But you can't see why your prospective clients don't seem convinced.
That's because there's a diffe...
S4 Ep 7: Benefits vs. Features (and how to supercharge them)
Welcome to the third and final installation of the mini series on what to prep before you write a SINGLE word of copy. This series is ESPECIALLY impor...
S4 Ep 6: Why should someone buy from YOU and not your competitor? (Part 2 of the "what to prep" mini series)
If you're just joining in, this is the second episode in a three-part mini series answering the question: What do I need to prep BEFORE I write a sing...
S4 Ep 5: What to prep before writing a single word (Hint: VOC)
There are a BUNCH of ducks you need to have in a row before you can start writing your copy (if you want it to be successful, that is). The list is to...
S4 Ep 4: Reena Parekh on how to win at Instagram by discovering your voice
In the very first guest interview of this season, I speak to pre- and post-partum fitness coach Reena Parekh, who is killing it on Instagram. She does...
S4 Ep 3: But Jayati, what do I write ABOUT???
If you're stumped at the thought of using stories in your marketing, and what's holding you back is the thought that you have nothing exciting enough,...
S4 Ep 2: The secret ingredient to all good copy
You CANNOT write great copy without this one ingredient.
If you try, you’ll sound indistinguishable from the crowds of your competitors.
...
S4 Ep 1: What the heck *IS* copy, anyway?
So let’s talk about it. What do you think the word “COPY” means?
Because it’s hard to write copy when we’re unclear about where we’re standing.<...
What you can expect from Season 4 of Cutting Chai Stories: Write Copy that Feels Good
Season 4 trailer:
Hello hello, and welcome back to Cutting Chai Stories!
I’m your host Jayati Vora, and I’m a recovering journalis...
Kids Make a Podcast: Fractured Fairytales
Welcome back to the fourth and final episode of this fiction mini-series by Cutting Chai Stories with Jayati Vora, which features two fractured fairyt...
Kids Make a Podcast: Secret Life of Objects
Welcome back to the third episode of this fiction mini-series by Cutting Chai Stories with Jayati Vora, all about objects that come to life and surpri...
Kids Make a Podcast: Storybook Portal
Welcome back to the second episode of this fiction mini-series by Cutting Chai Stories with Jayati Vora, all about children who discover magical porta...
Kids Make a Podcast: Mythical Creatures Come to Life
Yes, this is Cutting Chai Stories with Jayati Vora, but this, the very first of a four-part fiction mini series written and performed mostly by childr...
Bonus Episode 5: Teaser for new fiction mini-series
In this break between seasons, stay tuned for a mini-series by my students, ages 7-12, of fictional narratives written and voiced by them.
Season 3 Episode 21: 12 Writing Prompts for Email and Social Media
For all those times you have to send an email to your list or post on social media, but you don't know what to say... you'll want to take notes for th...
Season 3 Episode 20: How to capture creative lightning
Let's talk about mediocrity. What do you do when creativity takes a hiatus, when every single word you write seems trite, when your music is lame, whe...
Season 3 Episode 19: Emails as a genre -- Jayati interviewed on the talk.write.done. podcast
Hello hello and welcome back to Cutting Chai Stories, the only podcast that gives solopreneurs concrete and practical copywriting tips in just 15 minu...
A Thanksgiving mini-sode: A poetry prompt and a PSA
Hello hello and welcome back to Cutting Chai Stories. I'm your host Jayati Vora and this isn't a true episode. It's Thanksgiving here in the U.S., whi...
Season 3 Episode 18: How to prep for a successful sales email sequence
Hello hello, and welcome back to Cutting Chai Stories, where we are continuing with this theme of preparing for a successful launch of a product, a co...
Season 3 Episode 17: A high-engagement strategy for market research on social media
Hello hello and welcome back to Cutting Chai Stories, the ONLY podcast that gives business owners PRACTICAL, hands-on writing advice, with examples, i...
Season 3 Episode 16: How to have fun with your marketing
Hello hello, and welcome back to Cutting Chai Stories, the only podcast to give business owners without copywriting experience practical, hands-on wri...
Season 3 Episode 15: The *other* subject line that could boost your open rate
Hello hello and welcome back to Cutting Chai Stories, the ONLY podcast that gives you PRACTICAL, HANDS-ON advice, WITH examples, to elevate your copy...
REPLAY: Up the Spooky Factor (featuring a student's story)
I'm re-releasing this 2020 episode featuring an awesomely spooky story by my student Hansika Shankar because
1) I'm trying to plan a session of...
Season 3 Episode 13: Are you ethical in your marketing? (Are you suuuuurrrre?)
Hello hello, and welcome back to Cutting Chai Stories, the only podcast that gives grossed out business owners concrete and ETHICAL copywriting tips t...
Season 3 Episode 12: All the tools I use for my business
Hello hello and welcome back to Cutting Chai Stories, the only podcast that gives overwhelmed business owners concrete copywriting tips that they can...
Season 3 Episode 11: This is how you write a compelling hook
In marketing they call it a hook.
In school I called it “in medias res.”
In journalism they call it a lede.
It’s all the same thing...